Introduction Building Better Brands Package
Our Building Better Brands package is developed from our backgrounds in branding, packaging, marketing and sustainability engineering, and is meant for organisations who aim to innovate and open up pathways to reach new consumers and markets through doing good things. The build better brands package is designed to update your existing brands and create new ones.
How it works
Customer Requirements (if no Health Check)
We analyse what is being asked of you by supermarkets, retailers and/or private label clients with regard to climate, emissions, raw material use, packaging, energy, and waste. We also advise on how to best organise and report the necessary information, and where the urgency lies for your customers and other stakeholders.
Current Status & Risks (if no Health Check)
There’s a lot changing around you. We assess where your organisation currently stands in terms of sustainability within your operations and supply chain, and where you may face short- and long-term risks. Limited supply chain knowledge and control make proper risk management essential, whether or not you don’t produce everything yourself. This gives you a clear picture of your situation.
Your B Corp Journey
Many leading and smaller brands are becoming B Corp Certified. B Corp certification demonstrates that a business meets recognised standards of environmental and social performance, accountability, and transparency. How do we organise your B Corp Journey? First we map your current performance against the latest B Corp standard. Secondly, we implement improvements in policy, process and corporate governance Finally, we check, prepare and review your application. (For more see your b corp journey).
Impact Creation
Positive impact is highly underutilised in sustainability as it demonstrates the benefits an organisation creates for society, not just the issues it avoids. Unlike traditional ESG, which often focuses on compliance and harm reduction, positive impact analysis looks at how business activities contribute to wider environmental and social values. We help you measure and demonstrate the positive impact of your business. Together, we find opportunities to add genuine value. (For more see impact creation).
Sustainability Claims
We verify and develop credible claims with supporting evidence by validating underlying data, benchmarking against organisations such as the EU Green Claims and national authorities such as the ACM in the Netherlands. Our approach helps organisations build trust, decrease greenwashing risks, and ensure compliance with evolving disclosure requirements. If the claim is incorrect, we advise and help implement corrective action. (For more, see sustainability claims)
Brand Development
We help businesses build and position sustainable brands with clarity and impact, based upon your brand identity and positioning. From defining values and purpose to developing credible stories, packaging, and design, we ensure your brand stands out while meeting global standards. For established brands, we review and strengthen their existing identity, aligning strategy with frameworks like B Corp. (for more see Brand Development).
Strategic Marketing and Communications
We help business properly tell their sustainability story, and help organisations talk about it in a way that is credible, consistent, and aligned with their business and values. Our focus is on building trust and engagement by translating complex issues into messages that inform and activate customers and consumers. We work together to integrate sustainability into the core of their communication and align it to their existing communications.